What to Look Out for in 2022
This post was last updated on December 2, 2021.
If we’ve learned anything about logo trends from the past two years, it’s that nothing is predictable. Ugly is in, millennials are old and things that were once considered passé are now in vogue. In line with the cyclical nature of trends, we’re seeing brands redefining retro designs and breathing new life into logo designs like never before.
As we head into 2022, we’re all a little wiser, and ready to move forward with a fresh attitude and a new perspective. So, whether you’re starting a new business or giving your brand a revamp, remember that your logo is the mighty face of your brand, and the most recognizable part of your business.
We encourage you to push creative boundaries this year, but with one caveat: logos are made to last. Whether you work with a designer or create your own logo, be sure to design something that represents your brand identity and can withstand time to evolve with your business.
So, without further ado, here are the top logo design trends to look out for in 2022.
11 inspiring logo trends in 2022
In the upcoming year, we’ll see more brands expanding their digital presence and engaging with audiences in new and exciting ways. We foresee the following logo trends inspiring brands in 2022 to find their own identity, while wistfully revisiting concepts of the past.
Gradients aren’t new this year, in fact they’ve been making a comeback for a while, and won’t go away any time soon. This trend has been enduring across all digital design spaces, from website backgrounds to overlays and, of course—logos.
A gradient is a design feature that is created when colors gradually fade into each other. Gradients can range from monochromatic schemes to many colors or shades blending together. Regardless of which colors you use, a good gradient design needs to appear cohesive and fluid. Integrating gradients into your logo can add depth and dimension, and is sort of the antithesis to flat logo design (which is still trendy this year, too).
Incorporating your brand colors into a gradient is a simple and effective way to subtly enhance your logo. Remember, the key to good logo design is that it has to look good at any size, in any location. This can sometimes be tricky when using gradients, so if you’re going to try this trend, be sure to use it in a balanced way.
For example, if you use a gradient, apply it minimally, and only to part of your overall design. Consider using a gradient icon paired with a clean, basic geometric typeface to create a harmonious juxtaposition.
02. 3D logos
We know that the Y2K aesthetic has made a comeback, and with it, the resurgence of 3D logos. 3D designs were all the rage in the early 2000s thanks to the peak of skeuomorphism, a concept where design objects mimic real life items. The use of three-dimensional design components allowed for an easier transition into the digital world, at the time. However, skeuomorphism was temporarily declared dead, becoming obsolete once flat design came onto the scene.
In order to master this logo trend in 2022, 3D logos are taking on a new, refined identity. The use of beveled edges, subtle blurring, reflections and gradients can minimally and meaningfully update your logo. Plus, it’s a clever and eye-catching way to get your audience’s attention by creating depth and perspective. To ensure your 3D logo appears modern and fresh—keep it light, minimal and consider adding it as only a part of the overall design.
As is with any trend, 3D logos may not be for everyone. Consider your industry, your brand identity and the overall message you want to convey. Depending on your specific business needs, you’ll know if 3D logos can work for you. For example, if most of your branding collateral is online, 3D logos can pop off the screen and add some personality to your online presence. However, if your logo predominantly appears in printed marketing materials or branded merchandise, the three-dimensional details can get lost or even detract from the design.
We’ve already seen the animated logo trend gaining traction, with big and small companies jumping on the bandwagon to create more dynamic versions of their logo. Wonder why this effect has become so popular? Animation serves as a tool for storytelling, presenting a unique opportunity to provide context and liveness to an otherwise static design. It also allows for total originality, which can give your brand a creative edge on competitors.
Since the complexity of animation can range from simple moves to a complete video, be sure to consider your overall business goals and how an animated logo asset can work within your brand strategy. Furthermore, take your audience into consideration. The digital space is noisy and saturated, and their time is valuable—you’ve only got a few seconds to hook them.
In order to make the most out of this logo trend in 2022, authenticity is key. Keep your brand identity front and center to ensure your animated logo speaks the same language as your other branding assets. Subtly is an art form, and there’s a fine balance between what’s creative and engaging versus what’s distracting and annoying.
Animated logos can only be presented online, so let them live their best life on your social channels, website, presentations and promo videos.
04. Nostalgic vibes
From fashion runways to web design trends, we continue to see retro styles emerging with modern twists. Whether it’s the neon colors of the ‘80s, the iconic grunge of the ‘90s or the futuristic optimism of aughts—we’re here for all of it.
If Gen Z has taught us anything, the best way to make something cool again is to add your own personal style. Meaning, if you want to use a retro or nostalgic aesthetic in your logo design, you must use it in a way that’s both authentic and aligned with your brand messaging.
You can also play with old and new elements within your logo, balancing them in a modern and nuanced way. Think of combination mark logos that use classic serif fonts coupled with avant-garde logo shapes. Picture color palettes that pair muted pastels with black, or unexpected splashes of neon. The juxtaposition of a vintage look combined with a contemporary detail is something that can make logos expressive and stand out.
Remember that successful branding is emotive. An important element of logo psychology is to identify your target audience and communicate with them in a way that’s relevant and meaningful. If your logo elicits a familiar, nostalgic feeling in the hearts of your customers, you better believe they’ll associate this feeling with your brand.
05. Monochromatic color schemes
From couture to sweatsuits, this trend seems to always come back in style. Simple, clean and invariably versatile, monochromatic color schemes will continue to influence branding designs in 2022.
Monochromatic means that you’ll only use one color when you design your logo. This may sound simple or boring, but it’s quite the opposite. Creating a refined palette that integrates various tints and tones of a specific shade is a sophisticated way to add texture and depth.
Logo colors matter, and when you only use one, it carries a lot of weight. So if you opt for a monochromatic design, be mindful of the associations and feelings linked to each hue and choose wisely:
Color trends in 2022 are bright, earthy and warm. We’re seeing everything from gray-green and icy blue to chrome and traffic-cone orange. Muted tans and soothing warm neutrals also continue to gain momentum as a trend for the year. While it may be tempting to test out these fashion-forward colors, remember to stay true to your brand identity and stick with hues that holistically communicate your message.
06. Hand-drawn details
Just like your signature, a hand-drawn logo is a one-of-a-kind inscription that allows for more creative freedom, and, in turn, expresses your brand personality in the most accurate way. Hand-drawn elements bring a personal touch to your logo, making your brand even more accessible and approachable to those who interact with it.
In 2022, we see beauty in the imperfections, and using hand drawn detail allows a certain authenticity to shine through. Sometimes hand-drawn elements can appear raw and organic, almost intentionally messy to give a sense of realness. Other times, their delicacy and fluidity can really elevate a logo design.
Hand-drawn scribbles, freeform shapes and typography can be used in all types of logos—from letterforms to emblems and combination marks. The sky’s the limit, and in 2022 we’ll see brands blazing the trail on unique hand-drawn details, finding new and creative ways to express their vision.
07. Brush strokes
Elegant yet earthy, brush strokes bring a tangible quality to logo design. Through graceful lines, brush strokes evoke a sense of movement and power. This technique is versatile and flexible, and can be used in different elements of your logo design like a watercolor inspired background or a calligraphy type font.
To adapt brush strokes to the new year, we’re seeing a shift toward bold and deep color tones, thick impasto layers and short sporadic brushwork creating textured overlapping effects. We’ll also see brush strokes used delicately in typography to create custom fonts and lettering.
Due to the hand drawn nature of this look, brush strokes feel real, and less digitized. This tactile quality is particularly appealing and engaging for customers, and is ideal for brands that want to create personal connections with their audience.
08. Layered looks
Layering is a visual technique that adds richness and depth to your logo. Cleverly designed layers direct the eye, putting part of the design in the foreground, while intentionally leaving other elements in the background.
In 2022, we’ll see layered letter logos, transparent effects and new contours. Layering must be deliberate to enhance the overall logo design rather than clutter it. There’s no use in haphazardly throwing elements together without considering the visual implications and the brand message it sends.
Layers offer the flexibility to mix and separate complex design elements. To use this logo trend effectively, think about each element individually and as a part of the complete package. Playing around with thickness and thinness, textures, colors and spacing can create unexpected and unique layouts.
09. Typography focused
Typographic logos will always be en vogue, and in 2022 we’re seeing a wide range of typeface trends emerging. Everything from elegant high-contrast serif typefaces to sleek script fonts are appearing in logos and branding.
Letterform and wordmark logos that are made entirely from text are a clean, classic choice that works in almost any industry, exuding professionalism and confidence. The typeface you use in your logo will help tell your brand story, so you must choose strategically to find one that both represents your brand, and can also grow with it.
Liron Gispan, Product and Content Designer for the Wix Logo Maker team, puts it this way:
“Some typefaces like classic serif fonts will always be in style, while others are just having a moment. Be purposeful and selective with your typeface choices because they must represent your brand identity at every level. If you’re using a very strong typeface, don’t clutter it. Let it speak for itself. Remember, every part of your brand’s visual identity must convey the same language in a cohesive design. And sometimes, simple typography is enough to do just that.”
In 2022, we’re also seeing creative spacing, playful layering and experimentation with line thickness in typographic logos. You can check out the best fonts for logos to help find one that best suits your brand.
10. Organized chaos
Let’s face it, the past two years were chaotic, but with it came the emergence of the “organized chaos” design trend. Rooted in anti-establishment protest and ratification of the “ugly,” organized chaos is a liberated ideal that fuses minimalism with mayhem. It’s breaking the rules—but in an intentional way.
In 2022, we’ll see this logo design trend played out with subtle and subdued qualities. Using some of the trends we’ve mentioned in our list like experimental typography, layers and monochromatic color palettes in one cohesive logo design can tell a unique story. We also see asymmetrical shapes, negative space and unusual symbols coming together in new and edgy ways.
Breaking the rules of composition doesn’t have to mean going completely rogue. Choose one element of your logo design and let it stand out. For example, if your logo is a wordmark of your brand name, bring one letter out of focus by reducing its font size or by taking it outside of the composition’s imaginary grid. Implementing an unconventional style will definitely make your logo stand apart in the crowd.
11. Classic black and white
In 2022, we’ll see more black and white logos. Don’t be fooled by their understated modesty—black and white logos are powerful, tasteful and in a sense, ageless. Simply put, classics never go out of style.
When creating a black and white logo, using negative space can help create contrast, or form an even more dramatic chiaroscuro effect. Silhouettes and shadows can strategically convey hidden messages or form new shapes altogether to establish a composed look. Incorporating dots and lines can also form the illusion of texture or shift the visual perspective.
Simplicity is best when intentional, meaning black and white logos require thought and precision. Without the inclusion of color to convey emotion, your design needs to be expressive yet concise. Honing in on typography and spacing details can have a big impact on the overall composition and message of your logo.
By Kylie Goldstein
Branding Expert and Marketing Blogger